How To Remove All Friction

You win more when you make it effortless for others to say yes.

If someone’s ready to buy, don’t wait for them to ask what’s next: show them.

Skip the Zoom calls if a text will do.

Be easy to reach, easy to talk to, & easy to pay.

People don’t avoid you because they’re not interested — they avoid friction.

Remove the barriers.

Make it smooth, make it simple.

Make it easy to win. [PPH]