Talk to customers one on one.

Uncover their questions to spark scalable marketing ideas that hit home because you know their needs.

You start by doing sales conversations with your target audience every day.

You listen for the questions that reveal what they really need to know.

You take those sparks and create emails or posts that answer them for the masses.

You repeat this daily to build deep understanding of common problems.

You commit several hours to these personal interactions before creating any mass content.

You will find that your marketing becomes more compelling and effective this way.

You get better at scale by mastering the one on one first.

You dedicate time daily to conversations that spark your best work.

Assignment:

Talk to your target audience one on one every day.

Try to join the sales team or customer support of your clients.

Have real conversations to find sparks for your marketing content.

Spend hours daily talking directly with the people you want to help.