How you can win every client's trust

Client Management

Silence is still an answer.

It tells your client you do not care.

Say the bad news now.

Warn them before the deadline dies.

Bad news beats no news.

You think holding bad news protects the client.

It does not.

Silence still answers them.

It says you do not care.

You are on their team.

Keep them in the loop.

Reply the moment they ask.

Give the latest truth even when it is ugly.

Say you are at a birthday and will write in two hours.

If the film will miss the date warn them now.

Preemptive talk beats a late apology.

A late note still beats no note.

The work arrives when it arrives.

Your update lets them plan the rest.

Answer every question now.

Assignment:

Answer every question the moment it lands.

Give the latest status even when the news is bad.

If you might miss a deadline tell the client before that day comes.